Numu · SEO & AEO Strategy
The keywords Numu is targeting to build search and answer-engine visibility for bespoke cabinetry across South Africa — why they were chosen, how competitors are positioned, and how the article programme covers every term.
Numu's client is a high-net-worth individual for whom price is not the deciding factor. Every keyword is chosen to attract that buyer and to build authority on quality — never to chase cheap, high-volume traffic that cheapens the brand.
We deliberately avoid "how much does it cost" terms. They attract price-shoppers and erode a luxury brand. We target quality, materials, craftsmanship and longevity instead.
A premium maker doesn't need huge generic traffic. Commercial terms like "bespoke kitchens South Africa" bring fewer but far better-qualified enquiries.
Question keywords ("what makes a kitchen truly bespoke") get Numu cited by Google AI Overviews, ChatGPT and Perplexity — where premium buyers increasingly research.
Terms target all of South Africa (Johannesburg, Pretoria, Durban) while retaining Cape Town, Numu's home base and strongest region.
We prioritise under-served, high-value topics competitors ignore — dressing rooms, sculleries, wine cellars and material authority.
Tier A converts, Tier B builds authority & AI citations, Tier C grows long-tail momentum. Together they compound month over month.
| Tier | Keyword | Intent | Why we target it |
|---|
South Africa's leading bespoke joinery brands and the terms they focus on. Click any competitor to see their keyword detail. Add your own to compare.
Each planned article is mapped to the keywords it addresses. Between the July and August programmes, every Tier A/B focus term is covered, with long-tail terms supported inside the articles.